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What's changing in the App Store?

WWDC26 brings a few notable changes to the App Store:

  1. A header image is coming; you can add a video there too.
  2. You can reuse the same visual on the search screen or in an ASA ad.
  3. You can add a header image or video to a CPP (Custom Product Page) as well.
  4. Header asset upload slots in App Store Connect now ship with a version.
  5. An Asset Library arrived. Items added there go through review and can be used without submitting a new version.

New header image and Asset Library screens in App Store Connect